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Trust isn't built.
It's revealed.
Provenant Health is a strategic creative partner specializing in video production for hospitals and health systems.
Projects we’ve shaped, through insight, and impact.
Your priorities. Our perspective.
Stronger creative.
Healthcare marketing leaders are responsible for turning complex organizational priorities into effective creative while navigating limited capacity, competing demands, internal stakeholders and work that can be difficult to see objectively from inside the system.
We bring fresh perspective, healthcare fluency, creative strategy, additional capacity, exceptional execution, evidence discipline and a content system that helps your investment go further, with foundational guidance when the work requires it.
Combined leadership experience
Created for healthcare organizations
Senior-led engagements
We start with what your team already knows.
Your team brings organizational knowledge, responsibility and authority. We meet the work wherever it stands. Your team may bring an approved brief, an early direction or simply a video need. We begin with what is already established, then add the creative strategy, storytelling and production leadership needed to make the work stronger.
Video led.
Strategy informed.
Built to work as an ecosystem.
Video is our lead discipline and deepest body of healthcare work. Strategy informs how we approach each assignment, supported by a broader content system when the work calls for it.
Make the expertise, experience and human proof behind your organization visible and believable through films designed for the audience, channel and priority.
Bring us the priority, the brief or the open question. Together, we determine what the work should communicate, whose belief matters, what human proof should appear and how the story and content system should be structured.
Make one production do more by planning the principal asset and supporting versions together across TV, OTT, social, web, events, internal communications and other approved channels.
Give your team dependable support for editing, versioning, commercials, social cuts, event content and other ongoing production needs.
Bring in the right photography, design, motion, copy and campaign extensions when your content system calls
for them.
One production can carry
more than one priority.
Erlanger's Believe Bash assignment grew from event films and post-event social assets into a multi-channel content system. Their team brought the priority, access and organizational knowledge. We contributed creative judgment, story development, production and post-production, supporting Mission first with additional Brand, Workforce and Growth utility.
Reston Hospital Center and its agency partner had established the assignment: introduce Tysons Emergency, a new freestanding emergency room, to Northern Virginia. Our team contributed art direction, talent scouting and production for the 30-second commercial.
Across brand storytelling, member education and training content, our team produced a range of video assets designed to strengthen how SVMIC communicates its value and support to members.
Close leadership.
A team built around the work.
You work directly with the people leading the relationship, strategy, creative direction and production. The people you meet at the beginning stay close to the decisions and the work.Around that senior core, we build the right team from a trusted network of producers, directors, editors, writers, photographers, designers, colorists and technical crew. You get direct access, fewer layers and the right expertise without limiting the scale or ambition of the work.
Founder's Story
Creative Director's Approach
What should the right
partnership make possible?
What are you trying
to move?
Tell us what your team is working toward, what has already been established and where creative direction, video production, post-production or additional capacity would be most useful.
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